Argyle
Services
Product Design
Art Direction
Client Info
Argyle leverages user-permissioned data to verify income, employment, and assets. Millions of verifications are processed annually across industries including mortgages, personal lending, and more.
Problem
Income verification has low conversion rates, resulting in frequent user and client inquiries and challenges in handling end-user issues.
Approach
Led cross-functional teams through user research, stakeholder interviews, and R&D collaboration to identify and address pain points. Improved conversion while ensuring compliance and scalability, laying a foundation for long-term growth.
Solution
Redesigned Argyle Link to improve conversion. Designed Argyle Docs to educate clients about our product. Designed Argyle Console to help clients with end-user's issues. Aligned company-wide design and marketing strategy to business objectives.
Impact
1. Increased Argyle Link conversion by 45%
2. Contributed to securing $40M in funding through strategic design leadership
