Aircash
Services
Brand Strategy
Product Design
Art Direction
Client Info
Aircash is the #1 Croatian fintech, with over 1 million users, available on 250,000 physical locations and processing €60M annually in transactions.
Problem
Product faced challenges with visual inconsistency, fragmented user flows, and broken information architecture. I was tasked with identifying and achieving user and business goals.
Approach
Led cross-functional teams through user research, stakeholder workshops, and strategic planning to identify pain points and opportunities. Developed a design roadmap, balancing immediate improvements with long-term business goals evolution.
Solution
Directed a comprehensive UX/UI overhaul, refining information architecture, visual consistency, and user flows. Designed and implemented features that enhanced engagement and revenue. Oversaw design execution across the entire platform.
Impact
1. Increased userbase by 1000% to over 1 million users
2. Increased weekly engagement by 360%
